Paralanguage classifier (PARA) : an algorithm for automatic coding of paralinguistic nonverbal parts of speech in text
Year of publication: |
2023
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Authors: | Luangrath, Andrea Webb ; Xu, Yixiang ; Wang, Tong |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 60.2023, 2, p. 388-408
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Subject: | consumer engagement | consumer linguistics | emoji | nonverbal communication | online word of mouth | social media | text analytics | textual paralanguage | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Linguistik | Linguistics | Text |
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