Paranormal tourism : market study of a novel and interactive approach to space activation and monetization
Year of publication: |
2020
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Authors: | Houran, James ; Hill, Sharon A. ; Haynes, Everett D. ; Bielski, Ursula A. |
Published in: |
The Cornell hospitality quarterly. - Thousand Oaks, Calif. : Sage, ISSN 1938-9663, ZDB-ID 2381244-8. - Vol. 61.2020, 3, p. 287-311
|
Subject: | brand personality | enchantment | legend-tripping | paranormal tourism | systems theory | space activation | tourism | Tourismus | Tourism | Tourismusmarketing | Tourism marketing | Markenimage | Brand image |
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