Parent's opinion of children's influence in purchase decisions : a comparative analysis between rural and urban Delhi
Year of publication: |
December 2015
|
---|---|
Authors: | Batra, Dharminder Kumar ; Ali, Akhter |
Published in: |
Global business review. - New Delhi [u.a.] : Sage, ISSN 0972-1509, ZDB-ID 2004354-5. - Vol. 16.2015, 6, p. 1100-1111
|
Subject: | Parent's opinion | children | influence | demographic variables | Delhi | Kinder | Children | Eltern | Parents | Konsumentenverhalten | Consumer behaviour | Familie | Family | Indien | India |
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