Parental mediation of food marketing communications aimed at children
Year of publication: |
2014
|
---|---|
Authors: | Newman, Nicki ; Oates, Caroline J. |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 33.2014, 3, p. 579-598
|
Subject: | Verantwortung | Responsibility | Eltern | Parents | Werbewirkung | Advertising effects | Zielgruppe | Target group | Kinder | Children | Lebensmittel | Food | Marketing |
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