Parents as customers : the influence of school reputation on satisfaction, feedback, and loyalty of vietnamese secondary students' parents
Thang The Nguyen, Thai Quoc Cao, Huong Thi Thu Phung, Trung Tien Nguyen, Thao Thi Thanh Phan, Hiep Hung Pham
Year of publication: |
2023
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Authors: | Thang The Nguyen ; Thai Quoc Cao ; Huong Thi Thu Phung ; Trung Tien Nguyen ; Thao Thi Thanh Phan ; Hiep Hung Pham |
Published in: |
Corporate reputation review. - London : Palgrave Macmillan, ISSN 1479-1889, ZDB-ID 2031776-1. - Vol. 26.2023, 3, p. 167-178
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Subject: | Feedback | Loyalty | Parents | Satisfaction | School reputation | Secondary school | Eltern | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Reputation | Schule | School | Dienstleistungsqualität | Service quality | Studierende | Students | Firmenimage | Corporate reputation | Bildungsverhalten | Educational behaviour |
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