PARTICULARIZING STRATEGIES AND RESEARCH METHODS FOR PERCEIVED QUALITY IN THE FIELD OF BANK SERVICES

One of the most important antecedents of service customer’s satisfaction is their perceived quality. This article tries to present the main strategies and research methods for perceived quality, with special focus on bank services.

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Year of publication:	2014
Authors:	ISAC, FLORIN LUCIAN ; RUSU, SERGIU
Published in:	Annals - Economy Series. - Facultatea de Ştiinţe Economice şi Gestiunea Afacerilor, ISSN 1844-7007. - Vol. 2.2014, April, p. 185-187
Publisher:	Facultatea de Ştiinţe Economice şi Gestiunea Afacerilor
Subject:	methods \| research \| perceived \| bank \| quality

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Extent:	application/pdf
Type of publication:	Article
Source:	RePEc - Research Papers in Economics

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