Partitioned pricing : characteristics, customer perceptions, and consequences
Dipl.-Kfm. Johannes Vöster
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Vöster, Johannes |
| Institutions: | Otto-Friedrich-Universität Bamberg (degree granting) |
| Publisher: |
Bamberg : Otto-Friedrich-Universität |
| Subject: | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Unternehmen | Preispolitik | Preisdifferenzierung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 182 Seiten Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Graue Literatur ; Non-commercial literature |
| Language: | English ; German |
| Thesis: | Dissertation, Otto-Friedrich-Universität Bamberg, 2016 |
| Notes: | Text englisch, teilweise deutsch |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011529565