Partnership in the forefront: advertising agencies' roles and business clients' loyalty
Year of publication: |
[2017]
|
---|---|
Authors: | Arslanagic-Kalajdzic, Maja ; Zabkar, Vesna |
Published in: |
Challenges in an age of dis-engagement. - Wiesbaden, Germany : Springer Gabler, ISBN 3-658-18730-1. - 2017, p. 227-236
|
Subject: | client | Werbewirtschaft | Advertising industry | Kundenbindung | Customer retention |
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