Past, present, and future of cultural marketing : a bibliometric analysis
Year of publication: |
2023
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Authors: | Sharma, Nidhi ; Arora, Nilesh |
Published in: |
Cultural marketing and metaverse for consumer engagements. - Hershey, PA : IGI Global, ISBN 978-1-6684-8312-1. - 2023, p. 234-248
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Subject: | Interkulturelles Marketing | Cross-cultural marketing | Bibliometrie | Bibliometrics |
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Toffoli, Roy, (2015)
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Zeugner-Roth, Katharina Petra, (2017)
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Cultural factors that impact brand personification strategy effectiveness
Aguirre-Rodriguez, Alexandra, (2014)
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Measuring personality congruency effects on consumer brand intentions in celebrity-endorsed brands
Arora, Nilesh, (2021)
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Sports social responsibility : exploring the unexplored with a global perspective
Arora, Nilesh, (2019)
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Arora, Nilesh, (2019)
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