Path to success : how do market orientation and entrepreneurship orientation produce new product success?
Year of publication: |
2013
|
---|---|
Authors: | Hong, Jinhwan ; Song, Tae Ho ; Yoo, Shijin |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 30.2013, 1, p. 44-55
|
Subject: | Innovationsmanagement | Innovation management | Unternehmensorganisation | Business organization | KMU | SME | Südkorea | South Korea |
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