Patient empowerment : consequences for pharmaceutical marketing and for the patient-physician relationship
Year of publication: |
2014
|
---|---|
Authors: | Camacho, Nuno |
Published in: |
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies. - New York, NY [u.a.] : Springer, ISBN 978-1-4614-7800-3. - 2014, p. 425-455
|
Subject: | Konsumentenverhalten | Consumer behaviour | Selbsthilfe | Self help | Pharmaindustrie | Pharmaceutical industry | Marketingmanagement | Marketing management | Zielgruppe | Target group | Patienten | Patients | Ärzte | Physicians | Medizinische Behandlung | Medical treatment | USA | United States | 2005–2010 |
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