Pay more for Mclocal? : examining motivators for willingness to pay for local food in a chain restaurant setting
Year of publication: |
2015
|
---|---|
Authors: | Frash, Robert E. <Jr.> ; DiPietro, Robin B. ; Smith, Wayne S. |
Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 24.2015, 3/4, p. 411-434
|
Subject: | local foods | chain restaurants | multiunit restaurants | willingness to pay | Zahlungsbereitschaftsanalyse | Willingness to pay | Gastronomie | Restaurant industry | Konsumentenverhalten | Consumer behaviour |
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