Pay what you want : a new participative pricing mechanism
Year of publication: |
2009
|
---|---|
Authors: | Kim, Ju-Young ; Natter, Martin ; Spann, Martin |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 73.2009, 1, p. 44-58
|
Subject: | Preismanagement | Pricing strategy | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Einnahmen | Revenue | Deutschland | Germany |
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