Do long-life customers pay more in pay-what-you-want pricing? : evidence from live streaming
Xuejing Ma, Zetao Wang, Hongju Liu
| Year of publication: |
2022
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|---|---|
| Authors: | Ma, Xuejing ; Wang, Zetao ; Liu, Hongju |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 142.2022, p. 998-1009
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| Subject: | Dynamics of payment behavior | pay-what-you-want (PWYW) | Substitution effect | Tenure | Preismanagement | Pricing strategy | Zahlungsbereitschaftsanalyse | Willingness to pay | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.01.031 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013169478