Paying with money or effort : pricing when customers anticipate hassle
Year of publication: |
2012
|
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Authors: | Lambrecht, Anja ; Tucker, Catherine |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 49.2012, 1, p. 66-82
|
Subject: | Vertrag | Contract | Dauer | Duration | Konsumentenverhalten | Consumer behaviour | Wechselverhalten | Switching behaviour | Dienstleistungsqualität | Service quality | Entscheidung unter Unsicherheit | Decision under uncertainty |
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