Paywalls : monetizing online content
Adithya Pattabhiramaiah, S. Sriram, and Puneet Manchanda
| Year of publication: |
2019
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|---|---|
| Authors: | Pattabhiramaiah, Adithya ; Sriram, S. ; Manchanda, Puneet |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 83.2019, 2, p. 19-36
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| Subject: | paywalls | newspaper industry | monetization | digital engagement | cross-channel spillovers | Spillover-Effekt | Spillover effect | USA | United States | Presseverlag | Press publisher | Online-Marketing | Internet marketing | Digitale Güter | Digital goods |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022242918815163 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012175882