People powering contemporary supply chains
Year of publication: |
2010
|
---|---|
Authors: | Gattorna, John |
Published in: |
Global logistics : new directions in supply chain management. - London [u.a.] : Kogan Page, ISBN 978-0-7494-5703-7. - 2010, p. 123-142
|
Subject: | Lieferkette | Supply chain | Kunden | Customers | Beziehungsmarketing | Relationship marketing |
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