People Who Complain about Advertising: The Aficionados, Guardians, Activists and Seekers
| Year of publication: |
2006
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| Authors: | Volkov, Michael ; Harker, Michael ; Harker, Debra |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 22.2006, 3, p. 379-406
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