Who's complaining? Using MOSAIC to identify the profile of complainants
Year of publication: |
2005
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Authors: | Volkov, Michael ; Harker, Debra ; Harker, Michael |
Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 23.2005, 3, p. 296-312
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