Perceived benefits of loyalty programs: Scale development and implications for relational strategies
Year of publication: |
2010
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Authors: | Alden, Dana L. ; He, Yi ; Chen, Qimei |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 63.2010, 1 (1.1.), p. 32-38
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