Perceived intrusiveness in digital advertising: strategic marketing implications
Year of publication: |
2010
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Authors: | Truong, Yann ; Simmons, Geoff |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 12797947. - Vol. 18.2010, 3, p. 239-257
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