Perceived Market Risks and Strategic Risk Management of Food Manufactures: Empirical Results from the German Brewing Industry

The food industry is currently facing huge structural changes, such as growing concentration ratios and degrees of internationalization and as well as the reorganizations of food supply chains. Such developments do not only contribute to growing market risks but also require strategic reorientations on the part of food manufacturers. So far, risk management and strategic planning have been two fairly separated theoretical strands. In this paper we blend both schools of thought and analyze food manufacturers' perceived market risks and strategic risk management of food manufacturers. Empirical Our data stem from large-scale empirical research in the German brewing industry.