Perceived risks and risk management of social media in an organizational context
Year of publication: |
2014
|
---|---|
Authors: | Munnukka, Juha ; Järvi, Pentti |
Published in: |
Electronic markets : the international journal on networked business. - Heidelberg : Springer, ISSN 1019-6781, ZDB-ID 1309988-7. - Vol. 24.2014, 3, p. 219-229
|
Subject: | Social media | Perceived risk | Risk management | Procedural control | Proactive focusing | Risikomanagement | Social Web | Social web | Online-Marketing | Internet marketing |
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