Social media, reputation risk and ambient publicity management
Pekka Aula
| Year of publication: |
2010
|
|---|---|
| Authors: | Aula, Pekka |
| Published in: |
Strategy & leadership : a publication of Strategic Leadership Forum. - Bingley : Emerald Group Publishing Limited, ISSN 1087-8572, ZDB-ID 1313473-5. - Vol. 38.2010, 6, p. 43-49
|
| Subject: | Risikomanagement | Risk management | Social Web | Social web | Firmenimage | Corporate reputation | Reputation | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008702764