Perceived service quality and loyalty of fitness centers' customers : segmenting members through their exercise motives
E. Tsitskari, G. Tzetzis, and D. Konsoulas
Year of publication: |
October-December 2017
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Authors: | Tsitskari, E. ; Tzetzis, G. ; Konsoulas, D. |
Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 38.2017, 4, p. 253-268
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Subject: | Motives | segmentation strategies | service quality | psychological commitment | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Motivation | Mitarbeiterbindung | Employee retention | Marktsegmentierung | Market segmentation |
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