The moderating effect of competitive status on the relationship between customer satisfaction and retention
Year of publication: |
2019
|
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Authors: | Chen, Chun-mei ; Liu, Hsian-Ming |
Published in: |
Total quality management & business excellence. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1478-3371, ZDB-ID 2129076-3. - Vol. 30.2019, 7, p. 721-744
|
Subject: | first-movers | followers | loyalty | OTT | retention | satisfaction | service quality | smartphone | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Mitarbeiterbindung | Employee retention | Konsumentenverhalten | Consumer behaviour | Taiwan | Arbeitszufriedenheit | Job satisfaction | Wettbewerb | Competition |
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