Perceived value, satisfaction, and loyalty of TV travel product shopping : involvement as a moderator
Year of publication: |
2008
|
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Authors: | Chen, Ching-fu ; Tsai, Meng-huan |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 29.2008, 6, p. 1166-1171
|
Subject: | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Taiwan |
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