Weg vom negativen Branchenimage : mit Subtyping zur Arbeitgebermarke
Antonia Erz; Sven Henkel; Torsten Tomczak
| Year of publication: |
2008
|
|---|---|
| Authors: | Erz, Antonia ; Henkel, Sven ; Tomczak, Torsten |
| Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 25.2008, 5, p. 22-25
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| Subject: | Firmenimage | Corporate reputation | Markenführung | Brand management | Personalmarketing | HR marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003765695