Percentage Cost Discounts Always Beat Percentage Benefit Bonuses : Helping Consumers Evaluate Nominally Equivalent Percentage Changes
Year of publication: |
2015
|
---|---|
Authors: | Mohan, Bhavya |
Other Persons: | Chandon, Pierre (contributor) ; Riis, Jason (contributor) |
Publisher: |
[2015]: [S.l.] : SSRN |
Subject: | Theorie | Theory | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (44 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Forthcoming, Journal of Marketing Behavior Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 25, 2015 erstellt |
Other identifiers: | 10.2139/ssrn.2491518 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Transaction utility of end-user pirates : an analysis
Basu, Paulomi, (2018)
-
Cseres-Gergely, Zsombor, (2017)
-
Sell, Friedrich L., (2002)
- More ...
-
Chandon, Pierre, (2014)
-
Mohan, Bhavya, (2014)
-
Consumers Avoid Buying From Firms With Higher CEO-to-Worker Pay Ratios
Mohan, Bhavya, (2018)
- More ...