Perception of marketing executives on the use of co-creation as a tool to break paradigms in the automobile industry : Fiat Mio case study
Ana Lúcia Borella Guido; Afonso Carlos Braga; Alexandre L. Las Casas
Year of publication: |
2013
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Authors: | Borella Guido, Ana Lúcia ; Braga, Afonso Carlos ; Casas, Alexandre L. Las |
Published in: |
Journal of international business and economics : JIBE. - [S.I.] : IABE, ISSN 1544-8037, ZDB-ID 25292936. - Vol. 13.2013, 1, p. 23-30
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