Codes of business conduct : pharma marketing at a crossroads
Year of publication: |
2005
|
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Authors: | Jadeja, Jayraj ; Shah, Bharat R. ; Bhardwaj, Preshth |
Published in: |
Perspectives on international corporate responsibility : [second Conference on International Corporate Responsibility in Amsterdam on June 18 - 20, 2004]. - Charlottesville, Va. : Philosophy Documentation Center, ISBN 1-889680-45-1. - 2005, p. 359-374
|
Subject: | Marketingmanagement | Marketing management | Pharmaindustrie | Pharmaceutical industry | Arzneimittel | Pharmaceuticals | Verkaufsförderung | Sales promotion | Ärzte | Physicians | Pharmahandel | Pharmaceutical distributors | Indien | India |
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