Perceptions and Image of Indian Consumers at Shopping Malls

Shopping malls have emerged as an entertainment destination where consumers visit not only for shopping but also to combine it with entertainment. So, a developer has to understand the consumer perceptions and enhance the image of his mall to succeed in this business. For this he has to understand the trade area and provide the products and services as per their expectations of consumers visiting the mall. He must therefore position the mall to select the right tenant mix, promote the mall through regular events to enhance the footfalls and set up new standards and procedures in mall management.The developers, shoppers and retailers must therefore give an enthralling visit experience to consumer, so that he comes back again and again with a loyalty approach