Transforming a Retail Centre into a Brand Through Professional Mall Management
Year of publication: |
2014
|
---|---|
Authors: | Mullick, Prof. N.H. |
Other Persons: | Khan, Altaf (contributor) |
Publisher: |
[2014]: [S.l.] : SSRN |
Subject: | Einkaufszentrum | Shopping center | Markenführung | Brand management | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (5 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: International Journal of Research in Commerce, Economics and Management, Vol. No. 1 (2011), Issue No. 2 (June) Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 1, 2014 erstellt |
Other identifiers: | 10.2139/ssrn.2461157 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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