Perceptions of hard sell and soft sell vocal styles across countries : lessons from France and New Zealand
Fabrice Desmarais, Alexandra Vignolles and Abhishek Mukherjee
| Year of publication: |
2024
|
|---|---|
| Authors: | Desmarais, Fabrice ; Vignolles, Alexandra ; Mukherjee, Abhishek |
| Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 37.2024, 3, p. 212-236
|
| Subject: | Advertising | cross-cultural | hard-sell | soft-sell | voice | Neuseeland | New Zealand | Frankreich | France | Werbung | Vergleich | Comparison |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08911762.2024.2311920 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015050013