Perceptions of marketing and attitudes toward risk-taking of Hungarian SME managers
Kinga Kopfer-Rácz, Ágnes Hofmeister-Tóth, Dóra Sas
| Year of publication: |
December 2013
|
|---|---|
| Authors: | Kopfer-Rácz, Kinga ; Hofmeister-Tóth, Ágnes ; Sas, Dóra |
| Published in: |
Selected papers July 2013 Business & Economics Society International Conference ; Volume 2. - Worcester, MA, USA : B & ESI, Business & Economics Society International. - 2013, p. 88-101
|
| Subject: | KMU | SME | Ungarn | Hungary | Risikopräferenz | Risk attitude |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011938174