Perceptual difference of dependence and trust in marketing channel : reconsideration of dependence measurement
Year of publication: |
2021
|
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Authors: | Jia, Flora Fang ; Yang, Zhilin |
Published in: |
Asian business & management. - Basingstoke : Palgrave Macmillan, ISSN 1476-9328, ZDB-ID 2106083-6. - Vol. 20.2021, 1, p. 78-104
|
Subject: | Mutual dependence | Dependence asymmetry | Perceptual accuracy | Interfirm trust | Dependence measurement | Perceptual difference of dependence |
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