Marketing channel relationships in China : a review and integration with an institution-based perspective
Flora Fang Jia; Jeff Jianfeng Wang
Year of publication: |
2013
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Authors: | Jia, Flora Fang ; Wang, Jeff Jianfeng |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 12, p. 2545-2551
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Subject: | Institutional environment | Chinese markets | Guanxi | Trust | Marketing channel | China | Vertriebsweg | Distribution channel | Soziales Netzwerk | Social network | Vertrauen | Confidence | Lieferantenmanagement | Supplier relationship management | Institutionenökonomik | Institutional economics |
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