Perceptual gaps and similarities in buyer–seller dyadic relationships
Year of publication: |
2007
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Authors: | Barnes, Bradley R. ; Naudé, Pete ; Michell, Paul |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 36.2007, 5, p. 662-675
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