Perceptual Position and Competitive Brand Strategy in a Two-Dimensional, Two-Brand Market
Year of publication: |
1989
|
---|---|
Authors: | Carpenter, Gregory S. |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 35.1989, 9, p. 1029-1044
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | marketing | competition | brand strategy |
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