PERFECT UNION: CBCA marries the best of conjoint and discrete choice models
Year of publication: |
1997
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Authors: | Cohen, Steven H. |
Published in: |
Marketing research : a magazine of management and applications. - Chicago, Ill : American Marketing Assoc, ISSN 1040-8460, ZDB-ID 10227647. - Vol. 9.1997, 1, p. 12-17
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Saved in:
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