Performance Implications of CRM Technology Use: A Multilevel Field Study of Business Customers and Their Providers in the Telecommunications Industry
| Year of publication: |
2012
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| Authors: | Zablah, Alex R. ; Bellenger, Danny N. ; Straub, Detmar W. ; Johnston, Wesley J. |
| Published in: |
Information systems research : ISR ; an information systems journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 1047-7047, ZDB-ID 10819344. - Vol. 23.2012, 2 (13.11.), p. 418-436
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