Performance implications of customer-linking capabilities : examining the complementary role of customer orientation and CRM technology
Year of publication: |
2010
|
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Authors: | Rapp, Adam ; Trainor, Kevin J. ; Agnihotri, Raj |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 63.2010, 11, p. 1229-1236
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Subject: | Beziehungsmarketing | Relationship marketing | Informationstechnik | Information technology | Kundenzufriedenheit | Customer satisfaction | Performance-Management | Performance management |
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