Performance-Messung von Kundenbindungsinstrumenten in der Automobilindustrie
von Manfred Bräunl
| Year of publication: |
2010
|
|---|---|
| Authors: | Bräunl, Manfred |
| Subject: | Beziehungsmarketing | Relationship marketing | Performance-Messung | Performance measurement | Luxusgüter | Luxury goods | Kfz-Industrie | Automotive industry | Deutschland | Germany | Kraftfahrzeugindustrie | Kundenbindung | Leistungsmessung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 144 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Graue Literatur ; Non-commercial literature ; Thesis |
| Language: | German |
| Thesis: | Mannheim, Univ., Diss., 2010 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008806180