Periodic advertising pulsing in a competitive market
Year of publication: |
2012
|
---|---|
Authors: | Freimer, Marshall ; Horsky, Dan |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 31.2012, 4, p. 637-648
|
Subject: | advertising | pulsing | dynamic models | game theory | Werbung | Advertising | Spieltheorie | Game theory | Hülsenfrucht | Pulses |
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