Periodic Advertising Pulsing in a Competitive Market
Year of publication: |
2012
|
---|---|
Authors: | Freimer, Marshall ; Horsky, Dan |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 31.2012, 4, p. 637-648
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | advertising | pulsing | dynamic models | game theory |
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