Persistence Modeling for Assessing Marketing Strategy Performance
Year of publication: |
2005
|
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Authors: | Dekimpe, M. G. ; Hanssens, Dominique M |
Publisher: |
[S.l.] : SSRN |
Subject: | Marketingmanagement | Marketing management | Marketingtheorie | Marketing theory |
Extent: | 1 Online-Ressource (31 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 27 2003, 11 erstellt |
Classification: | M31 - Marketing ; C44 - Statistical Decision Theory; Operations Research |
Source: | ECONIS - Online Catalogue of the ZBW |
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