Personal branding for entrepreneurial journalists and creative professionals

Sara Kelly

1. The changing employment marketplace -- 2. What is creativity? -- 3. How brands began -- 4. Brand you -- 5. What's your story? -- 6. Naming rites -- 7. Creatives need content -- 8. You are an influencer -- 9. Check your skill sets -- 10. Time for a tune-up -- 11. Manage your time.

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Year of publication:	2017
Authors:	Kelly, Sara
Publisher:	New York : Routledge,
Subject:	Markenführung \| Brand management \| Markenimage \| Brand image \| Publizisten \| Authors \| Kreativität \| Creativity \| Entrepreneurship \| Entrepreneurship approach

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Extent:	1 online resource (viii, 221 pages)
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-315-43757-6 ; 978-1-315-43754-5 ; 978-1-138-21846-8 ; 978-1-138-21847-5
Other identifiers:	10.4324/9781315437576 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013181569