Personal interaction and customer relationship management in project business
Year of publication: |
2013
|
---|---|
Authors: | Mainela, Tuija ; Ulkuniemi, Pauliina |
Published in: |
Journal of Business & Industrial Marketing. - Emerald Group Publishing Limited, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 28.2013, 2, p. 103-110
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Customer relationship management, Project management, Business relationships | Personal interaction | Project marketing | Interpersonal relations |
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