Personal marketing and the recruitment and selection process : hiring attributes and particularities in tourism and hospitality
Year of publication: |
2022
|
---|---|
Authors: | Dominique-Ferreira, Sérgio ; Rodrigues, Benilda Queirós ; Braga, Rui José |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 32.2022, 3, p. 351-371
|
Subject: | artificial intelligence | human capital | Personal marketing | recruitment/hiring process | tourism management | Künstliche Intelligenz | Artificial intelligence | Tourismuswirtschaft | Tourism industry | Personalbeschaffung | Recruitment | Gastgewerbe | Hospitality industry |
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