Personal relevance and mental simulation amplify the duration framing effect
Year of publication: |
2013
|
---|---|
Authors: | Ülkümen, Gülden ; Thomas, Manoj |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 50.2013, 2, p. 194-206
|
Subject: | Dauer | Duration | Wahrnehmung | Perception | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Simulation |
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